Consulting Services for Revenue Growth and Key Account Management

We work with polish companies to build wold class business practices in 3 key areas.

Building lasting relationships with key customers is not just about negotiation; it is about a structured process of value management.

Customer Segmentation & Portfolio Prioritization Establishing logical criteria to categorize clients, ensuring resources and time are allocated where growth potential is highest. We define who acts as a true strategic partner and who requires a standardized service model.
Joint Business Planning (JBP) & Strategic Partnerships Developing and implementing long-term collaboration plans that go beyond transactional sales. We build shared goals and strategic roadmaps that lock clients in with your company on both operational and strategic levels.
Negotiation Excellence & Commercial Frameworks: Preparing negotiation strategy, scenarios and profitability calculators with world class tools & methods. We implement pay-for-performance approach that allow you to secure margins and trade investments for value counterparts.
KAM Capabilities & Way of working: Auditing and optimizing the daily routines of Key Account Managers, from field visits to reporting. We create competency models and development paths to ensure your team members are efficient & successful in every aspect of their job.

Maximizing revenue through intelligent management of price, promotion and assortment, ensuring every investment in the market yields a return.

Price Pack Architecture (PPA) & Pricing Strategy Analyzing and optimizing the portfolio to suit different sales channels and consumer missions. We design a pricing ladder that maximizes profit and minimizes internal cannibalization between products.
Trade Promotion Optimization (TPO) & ROI Implementing methodologies to evaluate promotional effectiveness, shifting focus from generating "empty volume" to margin-accretive sales. We identify mechanics that drive true incremental growth and eliminate value-destroying activities.
Trade Terms Investment Management Restructuring trade budgets to shift funds from unconditional discounts to conditional, performance-based investments. We build a system where discounts act as a reward for specific client behaviors.
Mix Management & Profitability Improvement: Steering sales toward higher-margin products (premiumization) or higher velocity SKUs based on strategic goals. We analyze the profitability of specific SKUs and channels to recommend corrective actions for the whole assortment.

Translating business goals into concrete actions for the field force and distributors. We design "how" to sell effectively, not just "what" to sell.

Route-to-Market (RTM) & Go-to-Market Design Designing the most efficient distribution models—from distributor partnerships to direct store delivery—balancing market reach with Cost-to-Serve. We define the optimal path from the warehouse to the shelf.
Sales Force Structure & Territory Planning Aligning the size and structure of the commercial team with market potential and geography. We design regional and channel divisions to ensure optimal market coverage without resource redundancy.
Sales Effectiveness & Motivation System: Creating KPI frameworks and bonus systems that drive desired behaviors and align fully with the company strategy. We shift the approach from "paying for attendance" to rewarding the achievement of key sales and quality priorities.
Omnichannel Sales Synchronization Harmonizing sales efforts across Traditional Trade, Modern Trade, and E-commerce. We develop "rules of engagement" that minimize cross-channel conflict and leverage synergies between different customer touchpoints.